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The Extended Team

While I lead every project personally, I collaborate with a trusted network of specialists who bring additional expertise when projects call for it.

Marcus Chen

Senior Designer

Marcus brings 6 years of experience in visual identity and brand strategy. He leads our packaging design projects and has an eye for systems that really scale .

Sarah Mitchell

UI/UX Designer

Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.

Daniel Park

Front-end Developer

Daniel bridges design and code with precision. He ensures every interaction feels smooth and every layout responds perfectly across all devices.

"Alex translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."

Jona Carter

Founder, EcoLux

"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."

Sofia Toms

Co-Founder, GreenK Studios

"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."

Richard Lee

Creative Director, UrbanRoots

CLIENT REVIEWS

Real feedback from teams I've partnered with

PROCESS

A simple, thoughtful way to build your brand

Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.

Brand Identity

From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.

Digital & UI Design

High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.

Packaging & Print

Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.

Launch & Content Design

Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.

Not sure where to start? Book a consultation to talk through scopes and timelines.

STEP 5

Deliver and support

You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner

SELECTED WORK

Recent projects that still make my clients smile

Oasis Audio

Immersive Headphone Launch

Brand Identity • Packaging • Campaign Design

Minimal monochrome visuals, bold typography, and soft gradients for a new audio brand. I designed the full identity, packaging system, and campaign visuals for launch across digital and retail.

Oasis Audio approached me at the pre-launch stage with a clear vision: to position themselves as the refined alternative in a crowded headphone market. The challenge was to create a brand system that felt premium without being pretentious, and minimal without being cold. I developed a complete visual language built around high contrast, precise typography, and gradient-based motion graphics. The identity system included logo suite, brand guidelines, packaging design for three product lines, e-commerce assets, and launch campaign materials. We kept the palette strictly monochrome with strategic uses of soft glow effects to suggest 'afterglow' moments in sound. Every touchpoint, from the unboxing experience to social templates, was designed to feel cohesive and intentional.

ABOUT

Meet the person behind Afterglow Studio

I'm Alex, a brand and digital designer obsessed with contrast, clarity, and details that most people never notice but always feel. Over the past years I've helped startups, creators, and established brands move from "we look like everyone else" to "this finally feels right".

My work sits at the intersection of visual identity, product thinking, and storytelling. I focus on lean, high-impact engagements: clear goals, sharp concepts, and efficient collaboration. No big-agency layers — you work directly with the person who designs everything.

SKILLS

Brand Identity • Product Design • UI/UX • Packaging Design • Art Direction • Figma • Photoshop

EXPERIENCE

Freelance

Afterglow Studio

Brand Designer

UrbanFit Collective

Visual / Packaging Designer

GreenK Goods

Currently

2023–24

2020–22

MORE WORK

Additional projects worth exploring

Nexus Labs

Tech Startup Branding

Brand Identity • Digital Design • Pitch Materials

Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital guidelines, and pitch deck templates for Series A fundraising.

Canvas Magazine

Editorial Design System

Editorial Design • Typography • Layout Systems

Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.

Zenith Wellness

Luxury Spa Brand Identity

Brand Identity • Interior Design • UI/UX

Refined brand system with organic shapes and elegant typography for a premium wellness studio. Deliverables included signage, treatment menus, and digital booking interface.